Klaberheads: Social Media
Grew social media presence with engaging content, video editing, and strategic scheduling to connect with audiences.
Project Overview
I managed the Instagram and Facebook accounts of the band The Klaberheads, creating a cohesive and engaging online presence to connect with their audience. This included planning and posting consistent content, engaging with followers, and analyzing metrics to improve performance. To bring the band's personality to life, I edited short videos showcasing highlights from live performances.
By focusing on storytelling and visual appeal, I helped the band strengthen their online presence and build a deeper connection with their audience. The content strategy was designed to reflect their brand while increasing reach and engagement.
Time Frame
Location
Services Provided
Affiliation
Project Scope
The scope included managing all aspects of the band's social media platforms, creating original content (such as videos and events), and implementing a strategy that aligned with their branding. Regular analysis and adjustments were made to ensure maximum engagement and follower growth.
Strategizing
I started by assessing the band's tour schedule and important dates they wanted posts on. From there, I created a content calendar to ensure consistent posting and alignment with the band's goals of growth.
Content Creation
Using performance footage, behind-the-scenes clips, show pictures, and custom graphics, I crafted engaging posts that showcased the band's personality and talent. I also edited short-form videos tailored for platforms like Instagram, while making sure to share posts on Instagram and Facebook stories.
Management
I monitored account activity, responded to comments and messages, and engaged with followers to build an active online community. I also made sure to tag venues and other bands to increase engagement with the music community.
The Process
The social media management for this band while on tour required a mix of scheduled posts and live posting from events.
Results
Increased follower count
Achieved higher engagement rates through strategic, consistent posting and video content.
Strengthened the band's online presence, making a more professional look to increase potential leads.
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