Painted Penguin: Store Management & Marketing
Oversaw daily operations, from managing inventory to hiring and supervising staff. Assisted with marketing and social media management for the business.
Project Overview
As the manager of a painting store, I oversaw all aspects of the business, from inventory management to hiring and firing staff. I ensured the store ran smoothly by creating systems for tracking stock, scheduling, and streamlining daily operations.
In addition to managing the store, I handled all marketing efforts, creating social media content, posting short videos, and designing Facebook events to promote classes and specials. I also organized and promoted in-store events that drove foot traffic and built a sense of community among customers.
Time Frame
Location
Services Provided
Affiliation
Project Scope
This project included business operations management, social media marketing, event planning, and customer engagement to ensure the store's success.
Management
I handled daily operations, including inventory tracking, staffing, and scheduling to create an efficient and productive environment.
Marketing
I managed the store’s social media presence, designing engaging posts and creating short videos that highlighted products, events, and customer experiences.
Events
I planned and promoted painting classes, seasonal workshops, and special store events to attract new customers and retain loyal ones.
The Process
Here's a look at the different parts of my role at the Painted Penguin.
Results
Improved operational efficiency through better inventory and staffing systems.
Increased event participation through strategic social media marketing and promotions.
Strengthened customer relationships by fostering a welcoming and creative environment.
Tools Used:
