Nexus Research: Branding & Marketing
Built the startup’s brand identity, managed marketing efforts, and created video content.
Project Overview
I worked with co-founder Adam Cotte to create a financial literacy startup. I created a cohesive brand identity that reflected the mission, designed logos, selected brand colors, and developed a brand voice.
In addition, I design engaging social media content, record and edit video content, and develop marketing strategies. Through innovative branding and tailored outreach, I helped build the foundation for the business.
Time Frame
Location
Services Provided
Affiliation
Project Scope
This project included branding design, marketing campaign development, website creation, and video production to help the startup build its presence and reach potential customers.
Branding
I crafted a unique brand identity by designing logos, creating color schemes, and establishing consistent messaging to represent the mission.
Digital Presence
I developed and implemented marketing strategies, focusing on social media platforms to increase visibility and engagement. Using Wix, I built a starter website for the business that hosts blog content and financial literacy resources.
Video Content
I recorded and edited high-quality videos to promote the startup, using storytelling to connect with their audience and explain financial concepts.
The Process
Overseeing the marketing and branding for Nexus involves a mix of different channels.
Results
Successfully launched a recognizable brand identity, creating a professional and approachable image for the startup
Delivered polished, informative video content that enhanced the startup’s credibility and reach
Tools Used:
