BW School of Business: Marketing
Managed social media strategy and assisted in planning events to promote student engagement and business programs.
Project Overview
I managed social media for a school of business, curating content that highlighted student achievements, faculty expertise, and upcoming events. My goal was to create a professional and engaging online presence that connected students, alumni, and industry professionals. Additionally, I assisted with events, helping to plan and promote activities that strengthened the school’s community and visibility.
Through thoughtful content and strategic event support, I helped foster engagement across platforms and in person, ensuring the school’s initiatives reached a wider audience.
Time Frame
Location
Services Provided
Affiliation
Project Scope
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The project involved managing the school’s social media accounts, creating content that aligned with its mission, and assisting with event coordination and promotion to increase attendance and engagement.
Content
I developed a social media calendar highlighting key milestones, upcoming events, and community spotlights. Content was tailored to appeal to current students, alumni, and external partners.
Events
I collaborated with the events team to promote activities through social media campaigns and digital outreach. On the ground, I supported event logistics to ensure smooth execution.
Research
I monitored social media activity, engaged with followers, and provided insights on what content performed best. This helped refine the strategy for future initiatives.
The Process
Here's an overview of my work for the BW School of Business.
Results
Boosted social media engagement, increasing event attendance and online visibility.
Streamlined event promotion with effective digital outreach strategies.
Strengthened the school’s presence in both the academic and professional communities.
Tools Used:
