Active Minds: Marketing
Developed original graphics and managed social media channels to promote mental health resources and events.
Project Overview
As part of my leadership role in a mental health organization, I managed the group’s social media accounts to build awareness and engagement. I created original graphics and posts tailored to educate, inspire, and connect with our audience. My focus was on presenting important mental health resources in an approachable and visually appealing way.
By maintaining a consistent posting schedule and creating eye-catching content, I increased the organization’s visibility and helped drive attendance to events. Social media became an essential tool for fostering a supportive online community and sharing our mission.
Time Frame
Location
Services Provided
Affiliation
Project Scope
This project involved managing the organization’s social media presence, designing graphics and visuals for campaigns, and promoting events to increase engagement and reach.
Strategy
I developed a posting schedule that balanced event promotion, mental health tips, and engaging interactive content like polls and Q&A sessions.
Design
I designed custom graphics for social media posts, ensuring consistent branding and an inviting visual style that resonated with students.
Engagement
I monitored analytics to measure the effectiveness of posts, using the insights to refine our strategy and improve future campaigns.
The Process
Here's a brief look at my process for marketing this organization.
Results
Increased follower count and engagement across all social media platforms.
Boosted attendance at events through targeted digital outreach.
Established a cohesive and professional online presence for the organization, strengthening its reputation on campus.
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